This deliverable presents a detailed analysis of the target market of the MUSA solution, focusing on the main sectors that may influence the MUSA developments and that will guide their exploitation. The deliverable constitutes the first step towards a thorough exploitation plan that will be developed based on the findings of the present study. The document covers the MUSA context analysis, the definition of the MUSA value proposition, the value chain description, the MUSA targeted sectors and competitors analysis.